On the subject of tat, we’ve just spent our lunch hour perusing Caroline Archer’s book on the typography of tart cards, published by Mark Batty and available from all good bookshops – especially that one with the curtains in Soho’s Brewer Street. According to Archer, the graphics of tart cards – you know, the colourful ones in London phone boxes – ‘have influenced mainstream printed communication’. We thought they were just graphic. But nothing grabbed our attention so much as the photographer’s credit. Copyright: Rob Clayton. Cue misty-eyed voiceover, ‘Dad, is that you?’
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