National Media Museums celebrates Blue Peter

Bradford’s National Media Museum will mark 50 years of the perennially popular children’s TV programme Blue Peter, with an exhibition created by Studio Exposure.

The London marketing and design consultancy has been briefed to create an experience that takes adults back to the time – starting from the 1950s – when they first watched Blue Peter as children.

Studio Exposure won a four-way pitch for the work in July. Its creative director Simon Shaw says, ‘We will be looking at creating a Blue Peter experience rather than just an exhibition, which will appeal to both adults and children.’

‘The design aesthetic will run through the exhibition, which will be split into separate areas based on themes such as the Blue Peter family tree and the programme’s pets,’ he adds.

The exhibition design is still in development, but is likely to incorporate props such as the stamps and milk bottles used by the Blue Peter team.

NMM head of public programmes Kathryn Blacker says that Studio Exposure’s proposal exemplified a sense of fun, learning and discovery.

‘We want to capture the essence of the programme,’ she says. ‘The design needs to be sympathetic to the gallery environment but include nostalgic elements of Blue Peter. Everyone can remember favourite moments from the show, so it also needs to be intimate.’

‘Here’s One We Made Earlier… 50 years of Blue Peter’ will open at the museum on 18 October and will run until 11 January 2009.

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