BBC appoints C&FD for ‘modern’ report

The BBC has appointed C&FD to create its annual report for the next three years, after a paid pitch against Sea, Four IV and Addison.

The broadcaster has briefed C&FD to create a report which is high quality, bold, modern, authoritative and emphasises the ways in which the BBC enriches peoples lives.

“It is a challenging project because the BBC has such a diverse range of stakeholders, including licence payers, employees and the Government. The report must appeal to them all, as well as the media and pressure groups,” says C&FD managing director Adrianne LeMan.

The consultancy will look to complete the report in mid-June in time for a 23 June release.

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