Howe quits CRS Lo-cost

Manchester consultancy Howe Design has resigned from its long-term relationship with the Cooperative Retail Society’s budget brand Lo-cost, for which the consultancy had been developing packaging.

“We worked with it for six years and it’s been a brilliant six years. But just recently it changed direction and it really isn’t fun anymore,” says Howe Design chairman Joe Howe. The retailer introduced a radical new packaging design policy last year (DW 20 November 1998).