Pearlfisher on Superdrug list

Superdrug has appointed Pearlfisher to its packaging roster, replacing Nucleus Design which resigned last year to concentrate on new media and corporate identity projects (DW 4 December 1998).

Pearlfisher was appointed on Monday after a credentials pitch held six months ago, shortly after Miller Sutherland left the roster (DW 17 April 1998).

“At that time we selected Williams Murray Banks to replace Miller Sutherland. But we were also impressed by Pearlfisher and held them in the wings until we had the opportunity to bring them in,” says Superdrug packaging services manager Martin Richards.

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