The Kenco Coffee Company is pushing its Kenco Origins range – three coffees from Kenya, Colombia and Costa Rica – to the hotel, restaurant and coffee shop trade with new point-of-sale and sales presentation material designed by Gloucester’s RPG. Kenco’s senior product manager Jane Furze is confident of the campaign’s success: ‘We presented the original concept boards to one major client some months ago, well before the final imagery was completed, and on the strength of that the client agreed to list Kenco Origins nationally.’
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.
The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.
Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.