The identity and promotional material for the European Children’s Trust Gala Event 2000, held last week at London’s Natural History Museum, was developed by Springetts. A ‘humanised’ stars theme was applied across menus, programmes and place cards. ‘We wanted the identity to convey a sense of fun and excitement,’ says consultancy creative director Roger Bannister.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.