Loewy causes a sensation for Irish Yoplait

Loewy International has created an identity and packaging for the launch in Ireland of a sub-brand for dairy range Yoplait.

Called Sensations, the sub-brand will unify all Yoplait’s dessert products in Ireland. A black ribbon is the visual device chosen to provide both a premium feel and a consistent graphic link between Yoplait, Sensations and the packaging.

The first products to sport the Sensations branding are fruit fools. Loewy International’s implementation work is ongoing.

The Sensations brand will only be seen in Ireland, as Yoplait operates a brand franchising approach. The franchise for Ireland is held by Waterford Foods, a long-time client of Loewy International.