Design House has been app- ointed to redesign more than 200 outlets for Czech telecommunications company Eurotel. Design work will include interiors and merchandising for Eurotel’s 12 retail shops and 200 dealerships.
This is the first piece of business the group has won on the back of its European network, Brand Alliance, formed a year ago.
Design House and French consultancy Style Marque joined forces for the proposals and strategic recommendations pitch, competing against Paul Mullins Associates and Minale Tattersfield (DW 8 December 1995).
Design House client services director Lou Burrows says the alliance has also produced a big US packaging project, details of which she will not reveal.