Pi Global has refreshed the packaging design for Masterfoods’ Celebrations chocolates, ahead of a launch to stores this Christmas. The consultancy began work on the Celebrations brand in 1999, two years after it launched in the UK. The Christmas 2004 brand identity is intended to function on a pan-European level, as the product is distributed across EU markets.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.