Pi Global has refreshed the packaging design for Masterfoods’ Celebrations chocolates, ahead of a launch to stores this Christmas. The consultancy began work on the Celebrations brand in 1999, two years after it launched in the UK. The Christmas 2004 brand identity is intended to function on a pan-European level, as the product is distributed across EU markets.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.