Pi Global has refreshed the packaging design for Masterfoods’ Celebrations chocolates, ahead of a launch to stores this Christmas. The consultancy began work on the Celebrations brand in 1999, two years after it launched in the UK. The Christmas 2004 brand identity is intended to function on a pan-European level, as the product is distributed across EU markets.
The London and New York-based consultancy will partner with Universal Design Studio and Map Project Office under the AKQA umbrella.
From formative new experiences, to pairs of socks people actually want to receive, here’s our guide for what to gift the designer in your life this Christmas.
Design Week heads to Miami to take a look at some of the emerging themes from the annual fair, as well as design highlights from across the city.
With the festive season in full swing, Design Week looks at some of the UK’s flagship store window displays.