Amey gives support to Radley Yeldar design

Outsourcing and support services group Amey has unveiled its revamped corporate identity this week, designed by Radley Yeldar.

Radley Yeldar won the work, which is worth between £50 000 and £100 000, as part of a three-way credentials pitch.

The identity will be rolled out over the year and will be applied to stationery, van liveries, workwear, machinery, branded goods and a website.

Amey group communications director Tom MacQuillan says the company has rebranded to reflect its switch from construction to being a provider of support services to the private and public sectors.

“The old logo was synonymous with where we were as an organisation. The group, over the course of the past two years, has refocused itself and the new brand reflects that change.

“There is now only one Amey brand, which will be applied across all our divisions. We are in the process of sorting out how our sub brands will be represented, but the new mark will sit on its own, with an exclusion area around it,” says MacQuillan.

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