Bobbett aims to be a cut above and below

Cutting edge or not, the latest appendage from the aptly named Bobbett Design consultancy resonates with emasculatory intent. Attempting to be different in its promotional approach, it would seem Bobbett by name, Bobbitt by nature. Small, round and sealed in an inflatable bag, the only way to deal with the brochure is to cut it off and throw it out of the window. According to Kerry Richards at Bobbett, ‘People aren’t exactly sure what to do with it.’ And her suggestion to ‘play with it, fiddle with it and roll it around your desk’ brings tears to the eyes.