Cutting edge or not, the latest appendage from the aptly named Bobbett Design consultancy resonates with emasculatory intent. Attempting to be different in its promotional approach, it would seem Bobbett by name, Bobbitt by nature. Small, round and sealed in an inflatable bag, the only way to deal with the brochure is to cut it off and throw it out of the window. According to Kerry Richards at Bobbett, ‘People aren’t exactly sure what to do with it.’ And her suggestion to ‘play with it, fiddle with it and roll it around your desk’ brings tears to the eyes.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,