Cutting edge or not, the latest appendage from the aptly named Bobbett Design consultancy resonates with emasculatory intent. Attempting to be different in its promotional approach, it would seem Bobbett by name, Bobbitt by nature. Small, round and sealed in an inflatable bag, the only way to deal with the brochure is to cut it off and throw it out of the window. According to Kerry Richards at Bobbett, ‘People aren’t exactly sure what to do with it.’ And her suggestion to ‘play with it, fiddle with it and roll it around your desk’ brings tears to the eyes.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last