Haigh Thornley sees to Hammond & Dummer

Haigh Thornley Design has created a new corporate identity for optician Hammond & Dummer.

The consultancy has provided a full branding service for the opticians, as well as the design of shop-fronts in conjunction with signage company Sign Specialists.

The identity will be unveiled in Hammond & Dummer’s Milton Keynes store later this month. At the same time, it will be used in a local push to launch a store in Solihull, which will feature marketing material, such as direct mail and posters, produced by the design group.

The identity is carried through the interior environment with displays, stationery and print items.

Haigh Thornley’s work will also be used across the chain as it undertakes a UK expansion plan.

Future projects for the chain by Haigh Thornley include the launch of its website and a corporate positioning brochure, both of which are due to be delivered later this year.