True North goes to Interpublic

True North, the US parent of branding and communications consultancy Luxon Carrà has been acquired by Interpublic for £1.4bn.

True North, the US parent of branding and communications consultancy Luxon Carrà has been acquired by Interpublic for £1.4 bn.

Luxon Carrà‘s new owner also owns global branding consultancy FutureBrand.

David Rowson, managing director of Luxon Carrà dismisses speculation that the two Interpublic subsidiaries might merge.

“When we were acquired by True North at the end of 2000, the understanding was that the brand would remain intact for three years,” he says.

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