“Singular and flexible” – a new look for the Knowledge Transfer Network

Images&Co – led by Malcolm Garrett and Kasper de Graaf – has created a new identity for the Knowledge Transfer Network, which features a “hidden” arrow perfectly mirroring the “K” in the wordmark.


Images&Co has created a new identity for the Knowledge Transfer Network, an organisation that aims to encourage collaboration between businesses, entrepreneurs, academics and funders across all areas of research and industry.

KTN was set up 10 months ago by Innovate UK from the merger of 15 separate networks. It is officially launching this week.

Its aim is to operate as the UK’s “innovation agency” and it is staffed by leading experts in a number of fields.


KTN director Frank Boyd says: “Communication is at the heart of everything the organisation does. From listening to learning, through publishing and disseminating information, KTN stimulates the dialogue and encourages the collaboration necessary for successful innovation.”

Because KTN is coming together as one organisation, Images&Co co-founder Malcolm Garrett says the identity had to represent a “singularity”. But, he adds, “it also had to have an in-built representation of communication”.

The identity features an arrow device, which Garrett says mirrors perfectly with the redrawn “K” in the KTN wordmark.

Using the arrows
Using the arrows

In the future, Garrett says, the arrow device will be used in different ways by KTN. He says: “There’s a lot more flexibility built in that will come in in the future.”

Fellow Images&Co co-founder Kasper de Graaf says a key challenge was to create the right tools for KTN members to communicate with and facilitate collaboration. He adds: “Communication is key to delivering its business objectives.”

Garrett adds: “The challenge was to communicate the nature of what KTN does in ways that are connected, engaging and pertinent to all their audiences, which range from start-ups to multinationals and from research institutes to government.”

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