London design consultancy Indigo has created the identity for National Science Week, an annual event coordinated by science charity the British Association.
Aimed at schools and universities, the week kicks off in March 2001 with events and science experiments around the country. The identity incorporates features from the British Association’s recently launched logo – green and blue “molecular” dots – as well as the strapline “Communicating Science”.
“We have created seven green dots for the National Science Week identity – one for each day of the week – so that consumers can make the British Association connection,” says an Indigo spokeswoman. “In this way, we can raise awareness of the BA’s work, too.”
She says the existing logo for the week is disjointed and has, up until now, changed every year. “The National Science Week identity aims to act like a British Association sub-brand,” she adds.
The logo will be rolled out across all literature, education packs, T-shirts, balloons and pens, to be sent out to schools and universities at the beginning of the year.
The British Association is a science charity funded by Government grants, other organisations such as the Wellcome Trust and private businesses.