Latin American hopes

US group Lippincott & Margulies has appointed Jose Martinez to the new position of principal. He will handle Latin American business expansion.

US group Lippincott & Margulies has appointed Jose Martinez to the new position of principal. He will handle Latin American business expansion.

‘Corporate and brand identity management will become key in the region as companies expand and as industries continue to be privatised and deregularised,’ says L&M vice-president of business development Barry Green.

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