In the 1950s, Waitrose still operated a counter service, packaging products by hand. But a decade later, packaging was becoming a key part of the brand. In the 1970s, the company presented a portfolio of designs to the Royal Society of Arts, and was awarded a Design Management gong by the RSA in 1971. Today, its use of typography and photography are particularly strong, says Hodgetts.
Waitrose – 100 Years of Packaging Design runs from 25 September to 3 October at the Bankside Gallery, 48 Hopton Street, London SE1