Still Waters Run Deep has produced an awareness document for Comic Relief to raise the charity’s brand profile among existing and potential supporters at a corporate level.
Working for the charity for the first time, the London design consultancy has designed a selection of literature detailing the charity’s past achievements and future objectives, plus a folder featuring a liquid PVC version of the red nose associated with Comic Relief. The latest version of the Comic Relief icon was created in association with The Big Badge Company.
Still Waters Run Deep creative director Anita Brightley-Hodges says the use of “fun, touchy-feely materials “adds value to the design solution: “The piece had to have a wow factor and be memorable, as well as reflect the positive brand values which are associated with Comic Relief.
“It was vital that it blended the fun elements of the brand while communicating the underlying message – the importance of the role corporate entities have in ensuring that charities can continue their good work.”
Comic Relief corporate fund-raising manager Terry Mills says: “It is great to have such an individual presentation tool that fits so well with the brand values of Comic Relief.”