As well as seeking to fend off legitimate competitors, Cussons International was also aiming to make life more difficult for unscrupulous counterfeiters with redesigned packaging for its Tugaris laundry soap brand. Coleman Design has introduced a number of secret anti-counterfeiting features to the range, sold in the Chinese market, to make it more difficult for forgers to copy. The packs feature a dragon motif to celebrate the year of the dragon, which represents charismatic and colourful personalities.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.