As well as seeking to fend off legitimate competitors, Cussons International was also aiming to make life more difficult for unscrupulous counterfeiters with redesigned packaging for its Tugaris laundry soap brand. Coleman Design has introduced a number of secret anti-counterfeiting features to the range, sold in the Chinese market, to make it more difficult for forgers to copy. The packs feature a dragon motif to celebrate the year of the dragon, which represents charismatic and colourful personalities.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.