As well as seeking to fend off legitimate competitors, Cussons International was also aiming to make life more difficult for unscrupulous counterfeiters with redesigned packaging for its Tugaris laundry soap brand. Coleman Design has introduced a number of secret anti-counterfeiting features to the range, sold in the Chinese market, to make it more difficult for forgers to copy. The packs feature a dragon motif to celebrate the year of the dragon, which represents charismatic and colourful personalities.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.