Soap packaging to prevent counterfeit designs

As well as seeking to fend off legitimate competitors, Cussons International was also aiming to make life more difficult for unscrupulous counterfeiters with redesigned packaging for its Tugaris laundry soap brand. Coleman Design has introduced a number of secret anti-counterfeiting features to the range, sold in the Chinese market, to make it more difficult for forgers to copy. The packs feature a dragon motif to celebrate the year of the dragon, which represents charismatic and colourful personalities.

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