E&P rebranding for NewsAsia

Branding specialist English & Pockett has been appointed to create a new on-air identity for Channel NewsAsia, an English-speaking Asian channel dedicated to providing an Asian perspective on global issues.

The rebranding will be gradually phased in from next month and is due to be completed by September.

Channel NewsAsia has nine bureaus, covering politics, business and the social and natural environment of Southeast Asia, East Asia and South Asia.