Toni & Guy is unveiling its latest haircare range, Label M, with a brand identity and packaging design by Pure. The consultancy was appointed following a three-way pitch held last year. The brief was to create ‘something fresh, edgy, cheeky and desirable’ for the 24-strong range. Packaging across the variety of grooming products features striking colours and a graffiti-style motif. The shampoo conditioner bottle is designed to give the impression of a single unit and fit ergonomically into the hand. It includes a drip-free spout in the base of the product and a soft touch finish. The products will launch in mid-April across all Toni & Guy salons.
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