Toni & Guy is unveiling its latest haircare range, Label M, with a brand identity and packaging design by Pure. The consultancy was appointed following a three-way pitch held last year. The brief was to create ‘something fresh, edgy, cheeky and desirable’ for the 24-strong range. Packaging across the variety of grooming products features striking colours and a graffiti-style motif. The shampoo conditioner bottle is designed to give the impression of a single unit and fit ergonomically into the hand. It includes a drip-free spout in the base of the product and a soft touch finish. The products will launch in mid-April across all Toni & Guy salons.
Aero, which will launch in 2019, is intended to be used alongside existing programs like Photoshop and Dimension, to help designers visualise virtual graphics and products in real-world environments.
The app works across mobile, tablet and desktop and is intended for those who are video-editing beginners but want to create “professional” content for social media.
The exhibition, which has opened at the SVA Gallery in New York, uses graphic art by illustrators and cartoonists to explore some of the most controversial and polarising issues of
Announced at this year’s Adobe Max conference, designers and illustrators will be able to use the image editing and design software on a touchscreen device in 2019.