Toni & Guy to unveil new hair care range

Toni & Guy is unveiling its latest haircare range, Label M, with a brand identity and packaging design by Pure.

Toni & Guy is unveiling its latest haircare range, Label M, with a brand identity and packaging design by Pure. The consultancy was appointed following a three-way pitch held last year. The brief was to create ‘something fresh, edgy, cheeky and desirable’ for the 24-strong range. Packaging across the variety of grooming products features striking colours and a graffiti-style motif. The shampoo conditioner bottle is designed to give the impression of a single unit and fit ergonomically into the hand. It includes a drip-free spout in the base of the product and a soft touch finish. The products will launch in mid-April across all Toni & Guy salons.

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  • lisacallaghan November 30, -0001 at 12:00 am

    design is good. However do i prefer it to insights? Coloured shampoo is second choice as I have scourced the internet and shops looking for the Insight blueberry black shampoo which seems to be unavailable. Please could you direct me to a stockist

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