Fraserdesign has created the new summer healthcare brochure for Superdrug, due to be released at the beginning of June. The design concept, photography and copywriting were completed for a fee of £14 000.
The consultancy won the work as Superdrug’s pharmacy division’s imcumbent design group, following a four-way pitch two years ago.
Fraserdesign account manager Mike Sillwood says: “The brochure reflects Superdrug’s laid-back, user-friendly approach to creating customer awareness about health problems, in contrast to the more clinical attitude of other high street rivals.
“Everybody wants to have a good time on holiday, so we try not to be too heavy handed about the message,” he adds.
Fraserdesign has also created a free-standing merchandising unit from which the brochures can be dispensed in-store.