Fraserdesign antidote for Superdrug

Fraserdesign has created the new summer healthcare brochure for Superdrug, due to be released at the beginning of June. The design concept, photography and copywriting were completed for a fee of £14 000.

The consultancy won the work as Superdrug’s pharmacy division’s imcumbent design group, following a four-way pitch two years ago.

Fraserdesign account manager Mike Sillwood says: “The brochure reflects Superdrug’s laid-back, user-friendly approach to creating customer awareness about health problems, in contrast to the more clinical attitude of other high street rivals.

“Everybody wants to have a good time on holiday, so we try not to be too heavy handed about the message,” he adds.

Fraserdesign has also created a free-standing merchandising unit from which the brochures can be dispensed in-store.