Cadbury Trebor Bassett is to unveil new-look Bass-etts packaging to attract a wider audi-ence, with design by Jones Knowles Ritchie. The consultancy has devi-sed a refined logo, as well as colourful shapes based around the sweets them-selves, to ‘catch the eye’. The new design also aims to highlight the ‘natural’ qualities of the product.
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Certainly thanks to JKR for their design input but I’d just like to thank the ‘unsung heroes’ of the Artwork implimentation team who also worked on this project. Namely Penny Thomas – Artwork Manager for Sugar & Gum, CTB products, Matthew Thomas – Artworker, Jason Duff & Jonathan Baker from the Artwork Administration Team, who are all from within the v4 studio, here at CTB Bournville, Birmingham. Their dedication and implementation skills applying the designs from JKR across all the pack variants, proofing and colour management certainly have made this a fantastic pack revitalization.
Thank you to all.
David Pegg – Senior Artwork Manager
Cadbury
Bournville
Birmingham.