McDonald’s nutrition labelling is just a fig leaf

McDonald’s claimed priority to provide ‘relevant and accessible’ information (News Analysis, DW 17 November) is belied by the evidence. The histograms are obscure and need too much consideration to make them readily understandable. By reducing vital information to little more than decoration, the packs seem to have been designed to obscure the facts, rather than illuminate them. The fig leaf of making the information non-language specific ignores the fact that McDonald’s packaging is different in every country, so there is no reason why nutrition information could not be printed in simple language appropriate to the marketplace. Still, if the brief demands a fig leaf…

Rick Osman, Partner, Highwire, Amersham, HP6 5AE