Brighten the Corners

Brighten the Corners has designed the letterhead and business cards for two photographers with vastly contrasting styles.

Fine art photographer Bettina von Zwehl wanted her personal stationery to reflect the nature of her work, which is predominantly portraits. The jigsaw-style motif on her business cards and letterhead is designed to depict overcrowded walls in art galleries, such as the National Portrait Gallery in London where ‘portraits are often packed tightly next to each other’, says founder Frank Philippin.

By contrast, the letterhead for photography duo Barbara Metz and Eve Racine mirrors the glossier nature of their work in the fashion and food industries, with pink type on a clashing red background. The boxed-out letterhead is, unusually, reproduced in the exact same format on the business cards, rather than reduced in size. It measures 6in by 7in – the mid-sized photo format preferred by Racine and Metz.

The consultancy also designed business cards for London production company New Music Television in January, which broadcasts music videos from both known and unknown artists worldwide on ITV2.

To demonstrate the company’s global reach, the card lists almost every nationality of performer it showcases, from Andorran to Zimbabwean. Each is prefixed by a lower case letter to avoid the need for cluttering punctuation, Philippin says.

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