Nine groups promote UK in Scandinavia

Pifco-owned white goods brand Russell Hobbs has introduced what it claims is the world’s first digital kettle, the M2. The programmable unit can be programmed with a keypad, so the water reaches the optimum temperature for its intended purpose. Programmes to keep water temperature constant until it needs to be used – for example, when cooking – are also available. The kettle, developed by the group’s in-house design team, also features a rapid-boil, scale-resistant element, which won the M2’s predecessor a place as a Millennium Product.

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