Art publisher Thames & Hudson has introduced a new visual identity and an anniversary logo to mark its 50th year, created by The Partners.
“The logo we had before was done in 1949 and made for the conventional design of the day. There wasn’t much book design in those days – production did most of the design. Over the years it became very hard to use alongside modern designs like the sans serif types. But we are very attached to the old logo,” says Thames & Hudson art director, Constance Kaine.
The new look redraws the Thames & Hudson dolphins in a contemporary style, and will be officially unveiled at the London Book Fair this weekend.
It will be rolled out on publisher’s stationery, point-of-sale, catalogues and advertising over the next few months.