Reviewing the intellectual property framework for public procurement doesn’t sound like it would set the world on fire,but it will make all the difference to our industry. It will encourage more creative businesses to pitch for public work because they will know that they can reuse content and expand their market. This will turn the £275m that public organisations spend each year on digital media into creative capital investment, as well as encourage creative firms to develop better public services.
Jonathan Kestenbaum, Chief executive, Nesta
Every company can improve what it does by being more digitally creative, but each one is different and needs to invest time and resources to find the best way forward. This isn’t happening, even though old models are being ‘overturned’, as the report puts it. Policy needs to give ‘old businesses’ that make the ‘content’ stuff some help. How about a programme bringing together the ‘digital innovators’ identified by Nesta and the Technology Strategy Board with all the other content makers – designers, publishers, writers, gamers and film-makers – whose existences depend on it? Let’s not delay.
Mike Exon, Editorial director, Digit
To encourage bodies that commission online public service content to develop codes of practise which improve the existing terms of trade between them and independent producers. More appropriate IP rights frameworks that allow a fairer sharing of value in the exploitation of digital content will help accelerate the growth of smaller creative companies, and this will allow them to produce increasingly innovative content.
Vicky Brophy, Head of digital, Wonky Films