SB Studio is branding the British Ceramics Biennial 2011, creating a suite of materials and overseeing brand application for the biennial site a 3.6ha former Spode pottery factory in Stoke-on-Trent.
The previous 2009 identity was partly designed by consultancy BB Saunders, before the consultancy went into administration, and completed by SB Studio.
After winning a four-way creative pitch in April, SB Studio has developed the 2009 brand and broadened the colour palette.
The consultancy is now looking at application across print and applied graphics, but also ’across motion [graphics] online and other digital platforms,’ according to SB Studio creative director Benji Holroyd.
One proposition being explored across the brand is what Holroyd calls ’a window of opportunity and intrigue’, which will be manifested literally in the case of a frosted window graphic with clear areas cut out ’to create intrigue’.
A pink graphic ribbon device may be replicated by painting pipes connecting outbuildings on the Spode site pink.
All of the venues will be whitewashed ’to allow the buildings to speak for themselves’, says Holroyd.
Banners and signage will be applied to the site and a solution will be sought to guide people from the station to the site, which visitors will arrive at by doubling back on themselves.
To keep costs down and avoid advertising fees, a campaign will be rolled out using balloons handed out at Stoke-on-Trent railway station.
The British Ceramics Biennial runs from 30 September to 13 November.