New arm for Standard Life by EH6

Standard Life Investments, the new investment house arm of the Standard Life Group, has introduced an identity created by EH6 in Edinburgh.

In conjunction with the client’s in-house design team, EH6 has applied the logo to a suite of corporate literature and a website, and produced guidelines for future applications.

Standard Life Investments requested an identity to reflect dynamism, innovation and focus while retaining the integrity of its parent group.