Why has the contest for the British Design and Art Direction executive committee become a whirling morass of direct mailing?
The self-promotional items sent to members of D&AD, including myself, seem to have little relevance, if any, when the purpose of the elected executive member is to help us all make D&AD a better, more honourable and effective organisation to be associated with, instead of this ego battle of who supposedly is the most capable designer for the job.
I wish I hadn’t stood for election as it’s become an embarrassment to be associated with designers sending out self-promotional advertisements. What the hell is going on? Has John Blackburn gone barmy, using my name on his promotional poster to make a funny point? Has Harry Pearce lost his mind? I thought the packaging idea featured on his self-promotion poster was a team effort. And has anyone out there told Richard Mellor that his floppy disk won’t open? Design really is such a small world. I wish we could make it bigger – fast.
I’ve decided to withdraw my candidature. I smoke and drink too much anyway, always turn up late for important meetings, find it hard listening to individuals spout about themselves, hate small-talk parties, can’t stand politics, am generally disliked by designers (especially purists), have a bigger reputation for womanising than I deserve and a lack of interest in non-idea based work. If it were up to me, I’d put Mike Dempsey in and get it all over with.
What the hell. I rest my case and hope to God we all live through this highly over-publicised event. Incidentally, this self- promotion letter was free of charge. If you have to advertise boys, think outside the box. At least you won’t waste your money.
Newell and Sorrell Nederland