Design Bridge wins pack work

Design Bridge has created the packaging for the new Phileas Fogg snack Chicettas and is being retained as brand-owner Derwent Valley Foods’ design consultancy.

Chicettas mark what may be a rich seam of work for Design Bridge. The client’s senior brand manager Sarah Burt says Design Bridge will handle future packs, including a new Phileas Fogg brand “to be launched in autumn”. Burt declines to be specific on what else Design Bridge will do, but it is believed that a redesign of the overall brand identity and existing packs is likely.

Design Bridge has also secured the global redesign of Scholl Footcare’s packaging. The Footcare range – some 80 products – will get new packs as Scholl standardises its graphic and structural design and products for all its markets.