Crabtree Hall cooks up logo

Bakers Oven confirms it will roll out the new identity and interiors it is currently piloting at Cribbs Causeway near Bristol, as existing sites are refurbished and new ones open.

Crabtree Hall/Plan Créatif created the new-look store for the Greggs Group-owned bakery. Bakers Oven has been piloting the new concept for about two months at Cribbs Causeway and has plans to evolve it further. It also plans to incorporate elements of the concept into other stores in the chain, which has more than 300 branches.

Crabtree Hall/Plan Créatif partner David Mackay says the new design aims to reposition the outlet by better reflecting the values of a traditional bakery. It also aims to present a bright, contemporary environment, he adds.