27 August 1998

Design start-up wins identity review job

GA Design, the consultancy formed by the merger of three London groups earlier this month, is working on an identity review for financial services client Willis Corroon Group. The consultancy is currently conducting workshops with the client’s various stakeholder groups and will present its findings in September. GA Design creative director Sandra Jansenheytmajer says she […]

Pack design prompts consumers to ‘trade up’

Packaging designers may be tempting UK shoppers into “trading up” to more expensive goods by wrapping them more attractively, according to a new report. Shoppers are spending more money than before, but on more expensive, rather than more numerous, products, says the report from retail industry body the British Retail Consortium. Retail sales have increased […]

Design leads marketing services, says report

Design is the fastest growing sector of the marketing services industry, with a 25 per cent cumulative rise in income for the top 20 consultancies, according to a new survey. Accountant Willott Kingston Smith’s Marketing Monitor report is published at the end of this week. Amanda Merron, partner at WKS, puts the growth down to […]

Tarzan the office man

The advance of technology has boosted the popularity of homeworking in the US. The idyllic portrayal of some home offices only tells half the story, says Peter Hall.

Brief

The latest entrant into the crowded body wash market in Australia has been designed with point of difference generated through structural packaging. Lewis Kahn Staniford in Sydney was brought in by Faulding Healthcare Consumer in order to work on its brand Essences. ‘Form design is still largely overlooked in Australia as a way of bringing […]

Shared passion makes a difference to quality

It’s encouraging that designers rate a reasonable range of printers (see survey, page 14). Given that we deliberately trawled only a small bunch of design groups, known for the quality of their work and their concern with detail, the outcome suggests that there’s a good deal of mutual respect between designers and their suppliers – […]

Fitch & Co export wine

Rodney Fitch & Co in Hong Kong has created the identity and interiors for Watson’s Wine Cellar, a new chain of wine shops in the former British colony.

A square deal for London

The Government’s decision to back Sir Norman Foster’s World Squares for All masterplan gives a rare opportunity for designers to reshape the face of the capital.

Siebert Head packs E45 range

Crookes Healthcare is launching a new range of moisturising products, called Skin Confidence, under the umbrella of its E45 brand. Packaging graphics for the range have been developed by Siebert Head. The Skin Confidence range includes body lotions, shower cream and hand and nail creams. It uses E45 branding to capitalise on the reputation of […]

Separated at birth

George Church’s accusation that Seymour Powell “borrowed” from the Hoover Telios canister, (Letters, DW 31 July) at first made me think I needed a new prescription for my eyeglasses. The Rowenta design bears as much resemblance to the Hoover Zelios as do two unrelated male or female humans. The Rowenta has a bit of R2D2 […]

Sprat’s enough so mullet over and be squids in

Can it be true? Might Addison really be axing the goldfish? Word on the street is that our finned friend is to get the chop as a result of the consultancy’s identity review. Addison’s Simon Lake says no decisions have yet been made on the marque, nor can he confirm the carp’s future. It was […]

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