New international financial services company Paradigm has a corporate identity designed by Davies Hall.
Paradigm has been set up by the London underwriting agency Falcon, whose identity was also designed by Davies Hall.
The logo incorporates the P into the yin and yang symbol to portray balance and harmony within an ever-fluctuating market, says consultancy managing director Nicky Burgin.
The dark green marque created by design director Steve Davies is currently being embossed on to stationery.
Davies Hall is working on the naming and packaging for a new range of mousses due to be launched by German client Onken Dairy in May. The consultancy previously redesigned Onken’s main yoghurt range.