Conditioner bounces back with new look

The relaunch of the Lever Brothers’ Comfort range features new packaging designed by Adler Design.

The London consultancy was asked to review all aspects of the fabric conditioner brand including its identity, imagery and bottle colours. The range includes Comfort original, Country Garden, Silk and Pure, (two of which are pictured above).

Adler has introduced a new colour-coding system and redesigned the existing Comfort logotype, giving it “a softness and modernity”, says a consultancy spokeswoman.

Adler’s creative director Adrian Adler says: “The new designs have been the result of extensive consumer research right through the design process. Our objective was to capture the emotion of the brand, through utilising strong imagery.”