London film and video post-production company Rushes has new designs by 4i for its 3D Computer Animation and Promo Music Video mailshots. The design needed to be ‘visually interactive’ with Rushes’ showreels of TV commercials and promos, says 4i designer Steve Chard. The cover of the 3D Computer Animation mailshot features singer Sinead O’Connor’s ‘seductive egg-shaped image’, according to 4i. The consultancy has also redesigned Rushes’ quarterly newsletter.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.