Pity poor Ralph Ardill of Imagination. He opens the doors of his desirable loft in London’s Clerkenwell to the Guardian’s Space magazine for a lifestyle story, shares his wisdom about experience branding, and tells how the district has become a shadow of its former self.
And how does the Gruniad thank him? With a standfirst paragraph reading, ‘From domes to kebabs, life’s a branded “experience” these days, thanks to people like Imagination’s David Ardill.’
We’re sure Ralph is big enough to rise above the slight.