The Economist to take new MetaDesign image

The Economist Group has appointed MetaDesign London to oversee a redesign of its global collection of brands, including a revamp of the flagship magazine. The consultancy was appointed two weeks ago, following a three-way final pitch. Nine design consultancies were originally shortlisted for the brand re-alignment. MetaDesign London, which is set to announce its new […]

Would you like some chillie sauce on that?

Pity poor Ralph Ardill of Imagination. He opens the doors of his desirable loft in London’s Clerkenwell to the Guardian’s Space magazine for a lifestyle story, shares his wisdom about experience branding, and tells how the district has become a shadow of its former self. And how does the Gruniad thank him? With a standfirst […]

Page turners

While on-line magazines cannot contain glossy images like their print ancestors, they can have stimulating interactive features.

Stack high, sell cheap

Asda Wal-Mart opened the first of its Supercentres – in Bristol – earlier this week, a move that’s sure to send shockwaves through the supermarket and retail sectors

A humbug Christmas in store with Virgin

Models at last week’s Christmas range launch by The Virgin Cosmetics Company seemed to be taking their roles extremely seriously. With the new products – designed in-house – which are themed on the magic of Christmas, Virgin hired two models to reflect the ‘fairytale dream’ products and ‘magical story’ range respectively. Although the beautiful blonde […]

Conran Group to redesign MFI

Conran Design Group has been appointed to redesign the interiors of furniture chain MFI. The project does not include the MFI corporate identity, originally created by Design House, which has not been earmarked for change. CDG was appointed by MFI’s new management team, headed by chief executive John Hancock, after a six-way pitch. The new […]

Landor gives BP image some ‘dynamic energy’

Following its £120bn mergers with Amoco and Atlantic Richfield and Burmah Castrol, BP has finally unveiled its new corporate identity and retail strategy, created by Landor Associates’ San Francisco office. The identity replaces the BP shield with a “helios” symbol, representing the Greek god of the sun, which is associated with ‘dynamic energy’. It has […]

US group buys Fourth Room

Thinktank The Fourth Room has been acquired by e-business group US Interactive for an undisclosed sum, in a deal finalised on Tuesday. All Fourth Room founders, along with product design group Ideo, which owned a 25 per cent stake, have sold their holdings to US Interactive. All three remaining founding partners – Piers Schmidt, Michael […]

Boss perfume to launch

Hamburg consultancy Peter Schmidt Studios has designed the flaçon for Boss Woman, the first woman’s scent from fashion label Boss.

Virgin breathes new life into its Cosmetics chain

The Virgin Cosmetics Company aims to open new stores in central London and Manchester during the next few months, taking its portfolio of stores nationwide to 13. All design work will be developed in-house under the jurisdiction of head of design Allison Miles. The company, previously known as Virgin Vie, closed its only previous central […]

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Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]