Blue Peach’s original concept for a poster for Glasgow’s September design feast greatly impressed the committee of clients.
Described as stunning by one member of the management team, the quality of the initial face/sketches solution was not in doubt (shown below right). However, all involved recognised that the design lacked the broad accessibility the festival is aiming to portray to the general public of Glasgow.
Blue Peach’s original idea of a five-strong series of posters, each featuring the face of one of the participants in the festival, with a quote pertaining to their choice of a favourite piece of design, was maintained for the second proposal.
This time much more emphasis was placed on clearer communication. But the series retains impact through the bold use of bright colour.
Senior designer Katja Maas says this ongoing development of the brief proved a challenge – one that was well met.
The five people and their design choices which will make it to the hoardings of Glasgow are a diverse bunch: Sir Terence Conran and an outboard motor; James Dyson and his DC02 cleaner; Carol Smillie and sunglasses; Paul Smith and a suit; and Glasgow primary school pupil Christy Bryson and her bicycle. All communicating the point that design equals everyday items and vice versa, says Maas.
Blue Peach, led by Joe Hall, is praised by the festival management team for its versatility and commitment. Let’s hope that the T-shirts the consultancy is designing become the most popular item of clothing in Glasgow come September.