Golfing competition the PGA Tour of Australasia has a new identity created by Australian group Minale, Tattersfield, Bryce & Partners. The new logo is intended to reflect the energy, vitality and prosperity of the event’s organisers, says group director Jack Bryce.
The logo is circular to indicate the travelling nature of the tour, while the five stars represent the Southern Cross, he adds. The tour continues into March.
The consultancy has also recently completed a new identity for national administration body Cycling Australia.