LCP revamp prompts new name

London College of Printing, the capital’s largest source of graphic design, film and television graduates, relaunches this week with a new name, London College of Communication.

The move coincides with the completion of a five-year, £25m redevelopment at LCP’s Elephant and Castle site (entrance pictured). Architect Allies and Morrison has updated existing spaces and designed two new buildings, allowing the college to be consolidated in one place.

LCP head Will Bridge says the naming decision was prompted by changes in LCP’s syllabus and the momentum provided by the revamp. Recent years have seen LCP, part of The London Institute family of five colleges, expand into all areas of media, marketing and retail communications.

He says, ‘We’d talked about [our] name for some time, but when it became clear The London Institute’s brand image was about to get a lot stronger, we decided to go the whole hog. As well as showing off our new image [with the new buildings], we’re reflecting it in our brand title.’

The name, jointly developed by ad agency J Walter Thompson and an LCP student group, is effective from January and will be incorporated into the identity created for The London Institute by Imagination (DW 28 November 2002).