Three organic teas designed by Lewis Moberly for CafÃ©direct are being launched this week to celebrate the company’s 10th anniversary. The three teas, Green Tea with Lemongrass, Green Tea with Cinnamon and Earl Grey are the first organic teas CafÃ©direct has produced. Lewis Moberly was given the job without a pitch as part of an on-going relationship. The group created the CafÃ©direct identity two years ago. The brief was to communicate the direct relationship CafÃ©direct has with growers, while differentiating the range within the company’s portfolio.
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The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.
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The commercial property brand has been given a new visual identity by Pollitt & Partners, centred around a stripped back cornerstone symbol.