Three organic teas designed by Lewis Moberly for CafÃ©direct are being launched this week to celebrate the company’s 10th anniversary. The three teas, Green Tea with Lemongrass, Green Tea with Cinnamon and Earl Grey are the first organic teas CafÃ©direct has produced. Lewis Moberly was given the job without a pitch as part of an on-going relationship. The group created the CafÃ©direct identity two years ago. The brief was to communicate the direct relationship CafÃ©direct has with growers, while differentiating the range within the company’s portfolio.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.