Cafédirect launch organic teas

Three organic teas designed by Lewis Moberly for Cafédirect are being launched this week to celebrate the company’s 10th anniversary. The three teas, Green Tea with Lemongrass, Green Tea with Cinnamon and Earl Grey are the first organic teas Cafédirect has produced. Lewis Moberly was given the job without a pitch as part of an on-going relationship. The group created the Cafédirect identity two years ago. The brief was to communicate the direct relationship Cafédirect has with growers, while differentiating the range within the company’s portfolio.