Sony Bravia, the brand that launched the renowned multicoloured balls and paint ads, has unveiled two new event spaces called The Colour Rooms.
Developed in collaboration with Lunch Communications and design consultancy Odd, the Colour Rooms are temporary, multi-use event spaces in London and Berlin. Both aim to provide an environment suitable for a range of business and consumer events, with facilities that include: private screening rooms, a bar and kitchen, a VIP lounge and a performance and presentation space.
The main spaces feature exposed brickwork, vaulted ceilings and polished concrete flooring, plus Italian furnishings and lighting features. The brief was to create a space to complement Fallon’s advertising campaigns.
‘We tried to use colour in a Minimalist way rather than going over the top, says Nick Strickland, creative director at Odd. ‘They are fairly industrial architectural spaces and the layout and colour needed to accentuate these qualities and be the key focus of the space. There is a light swing that illuminates when you sit on it and a neon strip running along one of the walls.’
The London rooms are on Holywell Lane, EC2, and Berlin’s are at Kopenhagener Street 58.