Still Waters Run Deep has launched a set of postcards advocating safe sex. ‘We had to be a little cheeky because we didn’t want to come across as patronising. But at the same time we were dealing with a serious subject so we couldn’t be too flippant,’ says consultancy director of client services Peter Mills. SWRD has come up with six postcards, each tackling a different aspect of safe sex. One card, most definitely cheeky in tone, presents what looks like a green thimble on a dark pink background with the slogan ‘cover me’. Another, a collection of orange and purple spheres representing eggs, and the slogan ‘protect me’, is intended to encourage women to take equal responsibility for contraception. The postcards are available in haunts such as nightclubs, pubs and cafÃ©s.
The supermarket’s selection, branded by Williams Murray Hamm, is aimed at those with allergies but also the health-conscious, and aims to celebrate rather than diminish “free from” food.
Design studio Someone has opted for “bright” colours, “oversized” graphics and a “decisive” tone of voice to create a range of print and digital assets in a bid to attract
The trainline has launched an awareness campaign around recycling and sustainability, and has commissioned illustrator Rebecca Sutherland to “upcycle” old newspapers and drink cans into intricate sculptures for it.
The organisation, which offers practical support and advice to children, young people, families and schools, has been given a new identity by Chromatic Brands in time for national Anti-Bullying Week.