Brief

Still Waters Run Deep has launched a set of postcards advocating safe sex. ‘We had to be a little cheeky because we didn’t want to come across as patronising. But at the same time we were dealing with a serious subject so we couldn’t be too flippant,’ says consultancy director of client services Peter Mills. SWRD has come up with six postcards, each tackling a different aspect of safe sex. One card, most definitely cheeky in tone, presents what looks like a green thimble on a dark pink background with the slogan ‘cover me’. Another, a collection of orange and purple spheres representing eggs, and the slogan ‘protect me’, is intended to encourage women to take equal responsibility for contraception. The postcards are available in haunts such as nightclubs, pubs and cafés.

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