In response to Graeme Bell’s letter (DW14 August), like many products, cars are focus group-tested, minus badges, so to say that it’s the Audi marque that makes people like the TT is unfounded. This car bucked the coupÃ© trend.
Some people are scared of change, and ‘Fisher Price’ detailing surely is a different and bolder alternative to just creating a facsimile of your nearest competitor. (After all, it is designed to be a toy anyway…) The fact that it has become the default choice for designers shows that we know it’s the details that make up the whole picture. That differentiates a style icon from a mere appliance.
Bell’s reference to squat and dumpy surely refers to something like a Ford Ka or the even uglier Ford Puma (which is merely a Fiesta in a frock). Of course there are differences between the Porsche and TT, and looks have nothing to do with breakdowns and reliability so I am not sure of the reference of his comments.
There is no mistake that beauty is only skin deep, and based on the popularity of both cars in question then designers/ creative directors can’t be all wrong.
The debate could linger forever on which car is the sexier. However my creative director partner Gary Cooke and I have survived for 20 years without slagging off our respective cars. You see we have both cars between us and head to head, there is little to be judged… although I think my TT is much better than his hairdresser’s car.
Oh, and I would be interested to find out what kind of car Bell drives?
The Open Agency