Big Shotz

Big Shotz is a new prebiotic and multi-vitamin supplement, set to launch in Selfridges, Waitrose and AMT on 16 September. Design consultancy Branded Moments of Truth and packaging specialist AM Associates collaborated to create the brand name and packaging design. According to AM Associates creative director Laurel Miller, the bottle’s pharmaceutical shape reinforces the efficacy of the product and distances it from other prebiotic drinks which are similar in size.

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