Packing a punch with below the belt words

The loudest cheer at the Packaging Solutions Advice Group debate last week came as exuberant Lars Wallentin, complete with the grandiose title of Nestlé assistant vice-president, marketing communication and strategic design, blamed bad packaging design on poor client briefs.

But his halo slipped as he said the primary function of packaging design is to ‘make money for the client’, suggested women might have a problem opening the gold-topped Evian bottle and implied that designers must work together with ad agencies at all times.

Personal bodyguards are free to contact Wallentin’s office.